Why SEO Audits Are Critical in 2025
The SEO landscape has evolved dramatically in 2025. With Google's AI-powered Search Generative Experience (SGE), new Core Web Vitals metrics, and increased emphasis on E-A-T signals, traditional SEO audits are no longer sufficient. This comprehensive checklist covers 60+ critical points that will determine your search success in 2025.
1. Technical SEO Foundation (20 Points)
Core Web Vitals 2025
Interaction to Next Paint (INP)
Replace FID measurement. Target: <200ms for good user experience.
Largest Contentful Paint (LCP)
Optimize for <2.5 seconds. Focus on image optimization and server response times.
Cumulative Layout Shift (CLS)
Maintain score <0.1. Prevent unexpected layout shifts during page load.
Crawling & Indexing
2. AI-Powered SEO Optimization (15 Points)
Search Generative Experience (SGE) Preparation
Structured Data for AI
Implement comprehensive schema markup to help AI understand your content context.
Content Authoritativeness
Strengthen E-A-T signals with expert author bios, citations, and fact-checking.
Question-Answer Optimization
Structure content to directly answer user questions for AI snippet inclusion.
3. Content & User Experience (25 Points)
Content Quality
- Keyword intent alignment
- Comprehensive topic coverage
- Original, expert content
- Regular content updates
User Experience
- Intuitive navigation
- Clear call-to-actions
- Accessible design
- Mobile responsiveness
Ready to Audit Your Website?
This is just the beginning! Get the complete 60+ point checklist with detailed implementation guides, tools recommendations, and priority scoring.